Caprillé 卡布里 · 香氛包装Caprillé — fragrance packaging

项目故事The project

每一款香氛，都值得一份令人怦然心动的包装。Every fragrance deserves a box that makes the heart skip.

Caprillé 以意大利生活美学为灵感，融合地中海的清新与法式优雅。包装要做的，是把品牌故事与产品价值一并交到消费者手上——它往往是品牌的第一印象。内外结构全部以纸成型，以纸代塑，保护性、质感与环保诉求同时成立。Caprillé draws on Italian living — Mediterranean freshness crossed with French restraint. The packaging’s job is to hand over the brand’s story and the product’s value together, since it is usually the first impression a buyer gets. Inner and outer structure are formed entirely in paper, replacing plastic without giving up protection or feel.